This article will explain how Google’s algorithms work, and how important it is for your business, and how SEO can help. Google’s algorithms have been around for years and are constantly changing. PageRank or authority score, however, is a huge factor used by Google Search to rate web pages in their search results. According to Google:”… Pages are shown in a sequence or ranked in different groups based on various criteria. The criteria used are traffic and performance data that we receive daily from Google Analytics.”
This is very helpful for SEO specialists. If you can get your website ranked well by Google, then there are high chances that your site will get more traffic and backlinks. This will improve your ranking over time. Google’s Algorithm has been greatly criticized by both SEO and Internet marketers. Many feel that the Algorithm system is too complex and difficult to understand.
There are those who feel that it is because of the popularity of Google. Due to the overwhelming popularity, the results displayed by Google are not random and cannot be trusted. If the website that you are ranking for is popular, then you can be sure that you will get a good ranking. Otherwise, you may be wasting your time and efforts on a website that will never help you improve your rankings.
So how do you maintain your rankings? There are many different aspects of Google’s Algorithm that you need to consider. A good SEO specialist will be able to give you a full analysis of your site’s competitiveness and help you find out what changes they have made which may affect your rankings.
One of the first algorithm changes they did was in 2009 when they started to add ‘no follow’ tags to webpages that we’re linking to websites that were spam. This was done to stop webmasters from creating a link to a ‘spam’ website and it affected search engine rankings. Most search engines still use no-follow tags to show no-follow links, but other engines are now taking no follow as a signal that the page isn’t quality and maybe a spam site. So, if you want to improve your search engine rankings you need to start creating quality content links to high-quality websites.
Another major algorithm change they made was in July 2010, which they called the Panda Update. They introduced a new ranking system based on the number of link clicks from the website. You can see this affect your search engine ranking by checking the ‘ilk’ score, which Google introduced to measure the quality of the backlinks pointing to your website. This algorithm change had a lot of impacts because most people figured that if their links were getting lots of’s then their ranking would go up and so it did.
A critical algorithm change was the Panda Plus change which was released recently. This update addressed some of the most commonly requested concerns about the search engine ranking system. The biggest issue was the low-quality sites that we’re being penalized for using black hat methods to get links. This new system tries to detect these sites with anchor texts that are not relevant to the topic and will lower the rankings accordingly.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a SEO Tampa | company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.