Regardless of the aesthetic advantages that flash can convey to an internet site, much more disadvantages exist when utilized to the content-driven web site of an expert service agency. What you sometimes achieve in eye-catching graphics and animation, you lose in usability, navigation, and total comprehension of your data structure.If potential shoppers can’t successfully navigate your data structure, the web site is not going to be a beneficial instrument in demonstrating the agency’s thought management. In the end, prospects is not going to perceive what providers or options could be helpful to their group, nor satisfied that your group has the most effective folks and expertise to get the job achieved.First, lets set up what functions of flash I’m particularly referring to. The next is an inventory of functions that I really feel are most related, however that is not at all complete:
Rotating Emblem, or Mission Assertion
For the sake of time, I’ll simply concentrate on Flash Introductions. You can find that the rationale could be equally utilized to the opposite two functions, and provides you with a philosophy to make your individual inferences on a case-by-case foundation.After I see an elaborate flash introduction (you recognize the sort, the one which takes 2 minutes to load and looks like a industrial) the one factor that I derive from the swirling animation and upbeat music is, “Well, at least they have a really good flash animation team.” It could appear foolish to say that, however what else is there to deduce?For the entire valuable consideration a flash introduction calls for, it tells a prospect nothing in regards to the agency’s core competencies, prior expertise, or caliber of their professionals. It’s only a flashy industrial. Any agency can rent an awesome flash manufacturing firm. Nevertheless, probably the most profitable companies will construct an internet site with a easy and intuitive navigation construction the place prospects can simply discover and entry agency information.Consider it from the viewpoint of your shopping for heart. Your prospect’s executives are involved with answering questions like:
What forms of providers and options do you present?
Have you ever labored with firms much like my very own?
What sort of success have you ever had?
Flash introductions are distracting and create roadblocks for executives to entry this data and finally solicit your providers. It’s the solutions to those questions that promote skilled providers. Not an animated industrial.The prospect’s time and a focus, are valuable. Skilled service companies MUST undertake a philosophy to funnel prospects to their knowledge-base, successfully and with out distractions.On condition that this may very well be your solely shot, be sure that when a prospect involves your web site, they will discover what they’re on the lookout for as rapidly and simply as attainable.